Is a One-Page Design the Right Choice for Your Website?
So, you want to start a website or one-page design landing? You may have a product or service you want to showcase to the world. Then it’s time for some choices, and believe me, there are many choices to make. From the design to the theme, and the colors. Let your creativity go and decide what will make your site stand out most.
One of the major decisions you’ll face is whether you’ll use a one-page design for your website. Or maybe you’ll use a multi-page design. It may sound easy at first, but it’s a complicated decision that can affect your site in the future. Sometimes, a one-page website may be best and other times, a multi-page website.
But what is a one-page design and why may it be best? Let’s have a look and give you some advice to help you make your decision.
What Is a One-Page Design?
Just like the name implies, a one-page or single-page website holds all the information on one page. There’s no other page like an about page, features page, or a contact page. With one-page designs, you aim to have enough information to inform users and allow them to decide to act without overwhelming them with information. Because of this, developers often use one-page websites for landing pages, events, or portfolios.
In contrast, multi-page designs hold a wealth of information over more pages. It may have pages for products, information, frequently asked questions, and contact.
Is a One-Page Design Best for Your Website?
Now you know what a one-page design is. But is it best for your website?
To answer this question, let’s first look at the purpose of your website. Your website’s purpose is to put your product or service in front of as many people as possible. That’s how you get an audience and, ultimately, make money.
Now you may ask why this is important when considering one-page or multi-pages? Users look at both when they browse, right? Well, yes, and no. It’s true that users find information and products on any website, whether it’s a one-page or single-page design.
But consider that mobile is slowly replacing the desktop as the primary method of browsing the internet. Currently, 51,3% of users browse the internet compared to 45,9% browsing the internet on their desktop. It’s expected that this number will increase in the future.
To be honest, one-page designs come into their own when browsing on mobile. It’s fantastic for responsive mobile websites. By design, the content is served to the user in smaller pieces. This removes User Interface clutter and makes the information easy to find and act on. With smaller sections of content, one-page websites work really well on smaller screens.
One-page websites are more intuitive for users to use. There are no other pages to distract them and the content tells them a story. From top to bottom, the story follows logically from beginning to the end. This lets users scroll through and digest the information quicker. In fact, a one-page website can increase your conversion rate compared to a multi-page website.
You can also imagine that, development-wise, a website with only one page is far easier to build and maintain.
Why One-Page Websites Work?
We’ve looked at why one-page design work, especially for mobile use, so let’s look at a summary of the pros:
- Navigation is easier. With all the information on one page, users can just scroll down, to find information.
- The information is focused on. With the information on a one-page website containing only one important idea, the message to the user is clear.
- They work great on all devices. Scrolling and swiping, the main ways of navigating a one-page website, are much easier and more intuitive than clicking on multi-page websites.
Why One-Page Websites Don’t Work
Now that we’ve shown you the benefits, your mind may already be made up. Remember, though, that there are some negatives to using a one-page website.
Some of these are:
- A one-page website, generally, doesn’t do as well on SEO compared to a multi-page website. This means it could lower your Google ranking which impacts engagement.
- Because of having only one page, it isn’t the best choice for a website that you plan to expand.
- Only one URL can make sharing specific pieces of information problematic.
Now that you’ve seen both the pros and cons, it’s up to you to decide if a one-page website is best for you. If you have a site with a lot of information for the user to find or an online shop, a one-page site might not work for you.
If, however, you want to build a site for a product, a service, or a portfolio, a one-page website is ideal.
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