How to find your best way to make a website for business ?
It goes without saying, in the digital era owning a small business or being an individual entrepreneur requires a website to showcase your products or services to be noticed by new clients.
In this article, we will go through the most important points to take into account when you decide to make a website for business
Where should you to start to make a website for business?
When you have a huge task like creating a website it’s better to break it down to smaller tasks.
Here is the list of things you can do before you even start creating your website. Answering these questions will help ensure your success when your website project finally begins.
1. First things first, you should decide what you want to do with your website?
Take a minute and write down what is your main product or service, what are your goals and what features would you like to see on your website.
For instance, among these features could be a photo gallery, slider, blog section, online store, analytic tools, contact form, messengers, administrative tools, etc.
If you have some doubts and can’t decide on your own what features to include, check out the competitors in your field or related websites for inspiration.
2. What is your unique selling proposition?
To stand out from the crowd you have to answer to the simple question: “What makes you your product different on the market?” What unique features, properties, or even philosophy distinguish your products or services among other similar offers on the overflowing market?
Create a single sentence that clearly states who you are, for whom and what for are you working. It helps you a lot when you will write down statements for your MAIN and ABOUT page. Needless to say that the description on these pages is of paramount importance for your business. While you are creating a copy for your website, you have to let your beloved customers know they are at the right place and they will be treated well here, finding the solution for their needs.
Clearly described unique selling proposition is also what will set your site apart from other contestants in the field. You shouldn’t skip this point under any circumstances. If you don’t have USP, create it! Put yourself in your customers’ shoes, imagine what product or service should be to bring very welcome relief to them.
Are you good enough at copywriting?
It has long been known that content is a king. Content on your website is the first thing people will know about your product or service. The style and clarity of expressions on your ABOUT page (as well as on the other pages of your website) can be compared with the first impression made by a personal acquaintance. When you meet someone for the first time, you’re taking a rapid inventory of how the person looks and presents him/herself.
The majority of people will judge you within the first seven seconds after landing on the homepage of your website. That’s why you have to pay great attention to how your website “speaks” with its visitors.
You have to speak the same language as your audience in order to grab their attention and interest. If you are not good with words, consider hiring a professional copywriter to help you on this stage.
The same goes for the design of your website. It’s better to entrust this to a professional. It is not just about having good taste, it is much more in this area. Your website should be optimized for sales, conversions, and fully adaptive for any screens (desktop, tablet, smartphone).
Remember, you never get a second chance to make a first impression.
3. How are you going to measure your website efficiency?
This point is very close to the previous one. You should know how people find you, how much time they spend on your website, what pages are the most visited. Providing your website with analytic tools will help answer these questions, identify issues, and make the impactful changes to your website if it is required. Analytic tools will give you an understanding of how your SEO works, good enough or it needs to be optimized.
Steuart Henderson Britt once said: “Doing business without advertising is like winking at a girl in the dark”. Nowadays his quote could be completed: “Doing business without advertising and analytic tools is like winking at a girl in the dark”.
Who will control and provide software updates, safety & backups of your website?
A website can’t be built once and forgotten indefinitely. It’s like training in the gym, you have to exercise regularly to keep yourself fit. The same goes for the website, it requires regular updates to keep from falling apart. We live in a dynamic world where all devices and programs are connected and the accuracy of their work depends on the updates in a digital environment. All your devices, apps, and software need updates in order not to be missing out on new features and improvements. Without regular updates, you are risking compromising your website security. That’s why hackers will love your websites if it isn’t up-to-date.
And don’t forget about back-ups, it is an ability to restore a backup copy of your site in case of any technical problems.
You have to monitor the installation of all the updates and new features in time, control back-ups, and have active tools for securing your website and its data.
4. How are you planning to provide support for your potential or existing customers?
In the modern world, people would rather text in messengers than talk on the phone to get some information about your product or solve an occurred issue. Bear in mind this fact when you decide to provide your customers just with a telephone number for support.
Effortless communication tools like integrated messengers into your website or landing page will do a lot for your business growth and customers’ retention. Consider adding Facebook Messenger, WhatsApp on your website at the initial stage. Otherwise, you run the risk of being a business owner with a website, but not having clients.
5. Do you have ambitions to sell more products on your website in the future?
It’s better to think about your business growth beforehand. If you plan to expand your product line or increase the number of services, you should look for a scalable solution for your website. Determining your growth options in advance will save you a lot of headaches in the future.
To start a website from scratch can be tricky for beginners especially when you are not well versed in programming and don’t possess coding skills.
Nevertheless, there are two options to make a website to meet your business needs.
You can hire a professional developer or use ready-made solutions. Hiring a developer means being ready to invest a significant amount of money, your time, rest, and peace in this project. If you have never started a website before, be ready for some hidden pitfalls in this way as well. At the same time, it could be a good decision if you are looking for advanced options on your website.
For the sake of simplicity, saving time and money, most people choose to use website builders and ready-made solutions.
Finding the best website builder can be not an easy task to move forward. The market is overflowed with ready-made solutions for websites. How do you know which one is the right one for you? Just go through the questions listed above in this article, it helps you understand if the website builder you chose covers these important points or not.
NIXWOOD offers a ready-made landing page or website on the WordPress Gutenberg platform for your business in 24 hours. Our proficient team of developers and designers create your site from scratch, taking into account all vital website features and even more.
For only 199 bucks you will get:
- one page website or landing page on WordPress Gutenberg;
- fast and safe half-year hosting;
- a blog that is already integrated into your website or landing;
- all messengers integration;
- copyright: unique texts on the website pages based on the information provided about your brand/business;
- adaptive web design optimized for sales and conversions on desktop, tablet, or smartphone;
- software updates: default installation of all the updates and new WordPress features with no need to control or monitor them.
It is not a full list of bonuses and advantages you will get with NIXWOOD. We create new pages and write unique texts for your website based on the information about your business and the goals you are pursuing.
Learn more about what you will get with us and feel free to contact us with any questions.
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