What is landing page? How to choose right one for your business?
Why choose a landing page for your business?
A landing page is one page website. Usually, landing pages are used to promote a single product, meeting, event, service, or to test something. It is easier to create a landing page, but the quality of your landing page is very important.
It’s not a secret that a landing page is the first page you “land” on after a link. It can be any type – product page, blog page, company information page, news feed.
The landing page allows the owner to provide the visitor with information about their company, make quick sales, and collect information about potential customers using a contact form.
A good landing page is usually aimed at a specific audience.
Here are some examples of what visitors can do on a landing page:
- Make a purchase.
- Request a call back to learn more about the product or service you offer.
- Contact the manager via chat.
- Subscribe to a mailing list.
- Register for some seminars or events.
Ultimately, the goal of any landing page is to convert the stakeholder into a paying customer.
In the modern world, only global digital giants such as Amazon, E-bye, Walmart, etc., can afford large-scale sales through large social networks and well-known news sites.
It is extremely hard for small and medium-sized businesses to enter the big market in this way. After all, it is impossible to compete with Amazon’s advertising budget.
Small companies have the advantage of flexibility and individuality. But the success of a business depends on how well the company is able to present information about its services to a potential client.
First of all, the landing page must be very quick. Quick means that it must upload in less than a second on the screen of your device. Download speed is the most important parameter for search engines such as Google, Yandex, Bing. Customers don’t want to wait while your page will be downloaded, they want to see the content of your single-page website right away.
Responsive for all devices, especially mobile. In 2020 most of the traffic on the internet comes from mobile devices. For example, in USA it is iPhone (the most popular model is iPhone 8, so screen resolution is 4,7 inches). So, you need to check how your landing page will look on iPhone 8 (you may also use iPhone 6, 6s, 7, SE 2020. They have the same 4,7-inch display).
Integration with messengers and social media. It is very convenient for your customers to write to you directly in messengers. Your landing page must be with the possibility to add any messengers and to open chat at any moment.
Easy to make changes. Since you will start ad campaigns, you will see customers’ responses. According to these responses you need to make changes to your landing page. For example update photos, titles, or text.
Add more pages to your landing page and turn it to a website. Sometimes you see that your landing page is very popular among customers. In this case, you just need to turn your landing page to the website. To do this you just need to add more pages. So, your single-page site admin panel must have the possibility to add such additional pages.
Possibility to activate the blog section on your landing page. The blog is a very powerful marketing instrument. In your blog, you may better communicate with your customers, explain the advantages of your products or services. Search engines such as Google and others love blog articles. If you will write an interesting article you always get free traffic from Google and other search engines.
Possibility to add Google Analytics, Webmaster, Facebook pixel codes. When you will buy traffic for your landing page you need to know from where it came and how effective it was. That is why your landing must contain possibility to add any shortcodes from such services as Google, Facebook, Yandex, Bing. For example, in Google Analytics you will see the source of the traffic and how many times your customers spend on your landing page.
Who can make such landing page?
To do such a landing page with all features mentioned above you need to be a professional programmer who knows about copywriting, design. If such a job will be done by one person it will take a lot of time and effort.
Would you hire a team of professionals to do that job for you in just 24 hours and for $199?
Of course, you may try to create a landing page by yourself of site builders such as Wix. But truth is that it is hard, it will take a long time from you and the result will be not good.
So, it is better to hire a company such as Nixwood agency. This is young team from New York who will make a landing page or single page website for you just in 24 hours and for $199.
Should I choose a landing or a regular website to develop my business?
Marketers report that most business web pages have a big mistake: they are not designed to attract customers. Basically, they distract with an abundance of information, and they poorly target potential customers.
This is why many marketers recommend small businesses not to make large websites with a lot of information, but to turn attention to creating landings or single page sites designed to convert stakeholders into customers.
Nowadays, many services on the Internet offer you to create a landing template page yourself.
Perhaps you have already tried it and are not too happy with the result?
Perhaps the capabilities of these services are limited and the final template does not meet the requirements of your business?
And ordering the professional development of a wide-scaled website is too expensive and does not make sense for your business idea.
Then you should probably think about the cost-effective “Golden mean”. About something that will help you fully present your business idea to a potential client and get real buyers, while not costing you an arm and leg. A kind of symbiosis of a one-page website and a full-fledged website.
What does Nixwood suggest?
Our company was created to solve this issue. We build fast and light convertible websites. With rapid download speeds and the full range of features, you need to effectively engage your customers.
Classic landing pages do not have more than 1 page.
But the team of Nixwood went further – it is easy to grow the Nixwood’s landing into a full-fledged multi-page website, complicating and developing it as your business grows.
Nixwood has its own hosting. It is very fast and well optimized. With such hosting your landing will be very fast for download on any device. By the way, if you’ll order a landing page or website from Nixwood they give your 6-month free hosting.
So what opportunities does this type of development offer?
1. All the advantages of a landing page:
- focus on a specific product or service;
- ease of making a purchase in a couple of clicks;
- implementation of instant consultation of clients without calls – through a convenient messenger;
- mega-fast work of the site both on mobile devices and in the desktop version;
- collecting a customer base for subsequent marketing campaigns;
- the ability to read about a product/service in the blog and buy without returning to the main page – through banners.
2. The benefits of a full-fledged website:
- the ability to fill the blog with articles with advertising interactive banners in them;
- the ability to expand the site as the business develops;
- secure purchase and online payment through international payment systems, which increases customer confidence in your company.
3. The professional approach of an experienced team:
- professional development of your site from scratch;
- setting up hosting for the most productive work of your site;
- round-the-clock work and constant support.
4. Fast and low-cost development process:
- the layout brief will not take you more than 60 minutes;
- in 24 hours you can start advertising on social networks and receive orders;
- the cost of our services can be found on the main page of this site.
5. And the icing on the cake – 6 months of free hosting from Nixwood.
The Nixwood team constantly monitors marketing trends, consumer demands, and preferences and fine-tunes the templates for your productive business.
The format we propose can be an ideal background for promoting your idea, building a client base, and realizing your goals. We are at your service to create a website for testing a new product and service in the target market with high quality and at a reasonable investment.
Read this articles.
Is a One-Page Design the Right Choice for Your Website?
So, you want to start a website or one-page design landing? You may have a product or service you want…
10 POINTS ТО CHECK YOU HIRE GOOD WEB DESIGN AND DEVELOPMENT COMPANY
All web design and development company sell air – all agencies, consultants, experts describe themselves and their services as professional…
TOP 7 Website Designing Trends for Business From Best Website Designing Company
2020 has become a great occasion for the best website designing company and its community members to remember old trends…
Make a Business Website in 24 Hours or Less!
When you are starting your WordPress blog or website for the first time, the idea of it can be very…